TD SYNNEX is proud to support thousands of Microsoft partners across the world – not just with scale, but with purpose. Whether it’s accelerating cloud adoption or delivering smarter device experiences, our approach combines data-driven intelligence, industry-leading platforms, and real human exper tise. This year, we’ve submitted two award entries that reflect our deep alignment with Microsoft’s priorities and our commitment to empowering the channel.
TD SYNNEX is helping define what it takes to scale Microsoft innovation across a global partner ecosystem. As one of Microsoft’s first Frontier Distributors, TD SYNNEX brings together intelligence, enablement and platform infrastructure to orchestrate partner growth and deliver measurable outcomes at global scale.
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Discover how TD SYNNEX turns Microsoft innovation into real-world impact - connecting partners, platforms and people from signal to scale.
Distribution
Partner of The Year
SURFACE
From Signal to Scale
TD SYNNEX drives demand-led growth across the Microsoft device ecosystem. Through large-scale demand generation, partner enablement and repeatable execution, TD SYNNEX accelerates device adoption, modernisation and AI-driven growth across the channel.
Commercial Device Channel
TD SYNNEX is helping partners transform device opportunity into real business performance through Microsoft Surface. By combining end-to-end lifecycle capabilities, AI enablement and deep Microsoft integration, TD SYNNEX enables partners to modernise customers, accelerate adoption and deliver measurable outcomes with Surface at scale.
Surface
TD SYNNEX plays a leading role in helping bring Microsoft’s vision for the AI era to life - connecting innovation with real-world execution across a global ecosystem of partners and customers. Combining intelligence, platforms and expertise, TD SYNNEX enables partners to identify opportunity, activate it with confidence, and scale it into measurable impact. This site brings together our Partner of the Year submissions, showcasing how that model is applied across different areas of the Microsoft ecosystem - each with a distinct focus, but all powered by the same approach.
Turning opportunity into impact.
Global | NA | US
AI powered. People delivered
Explore more stories, insights and innovations from the TD SYNNEX and Microsoft partnership.
TD SYNNEX + Microsoft YouTube Playlist
Customer Testimonials
Partnering for Impact
In the words of TD SYNNEX Microsoft partners
Executive Summary
Jason La Macchia
Head of Strategic Alliances, First Focus IT
Matt Wren
VP, Growth & Procurement Services, Moser Consulting
David Blythe
Head of Cloud Architecture, Jungle IT
Chad Stanfeld
CTO, Redapt
Carl Guice
VP, Strategy & Transformation, ivision
Wai Yin Phang
CTO, SRKK Consulting Sdn Bhd
Ben Higginbotham
Managing Director, Prism
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We've been with TD SYNNEX for six years now - a long-standing partnership, and the team in the UK are excellent. They help us accelerate our Copilot and AI offering to clients.
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YouTube: Microsoft + TD SYNNEX Playlist
Marketing as a Service
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Destination AI™
AI Game Plan
Cloud Labs
Copilot Practice Builder
Cyber Range
White Label Storefronts
Specifically on Azure adoption, TD SYNNEX brings what we call the easy button — the ability to bring EA subscriptions into a CSP resale model. They've been great and very creative at helping us work out deals.
We're really trying to grow in the Microsoft space and TD SYNNEX has been our partner in helping that happen. The last two years has been turbocharged with the CSP and indirect-reseller relationship.
TD SYNNEX has been a wonderful partner to SRKK. They helped enable our technical teams to go to market and fulfill more complex solutioning for our customers — which helped us accelerate & close deals better.
Blueprinting the path from opportunity to impact at scale.
As one of Microsoft’s first Frontier Distributors, TD SYNNEX is setting the benchmark for what it takes to turn innovation into global impact in the AI era. Bringing together intelligence, capability building and platform infrastructure, TD SYNNEX enables partners to move from opportunity to execution - delivering consistent, measurable outcomes at scale. This page explores how that model works in practice, combining signal, enablement and always-on infrastructure to accelerate partner growth across the ecosystem.
Distribution Partner of The Year
Signal
Speed
Scale
Brian Wisdom
Vice President, Sales, Data Link Networks
Alexandre Lambert
Co-Director, Lambert Consulting SA
GLOBAL
UNITED STATES
NORTH AMERICA
Global Devices
The commercial device market is being reshaped by AI, modern work and accelerating demand for intelligent endpoints. TD SYNNEX helps partners capture that momentum and turn it into measurable growth. Through large-scale demand generation, structured enablement and disciplined execution, TD SYNNEX supports partners in driving adoption, modernisation and AI-powered device outcomes. This page shows how demand is transformed into real-world impact - connecting opportunity, activation and growth across the Microsoft device ecosystem.
Activating demand into measurable growth across the ecosystem.
Demand
Activation
Growth
Global | North America | US
TD SYNNEX helps partners turn device demand into measurable growth - connecting Microsoft innovation with the execution needed to bring it to market. Across global and regional perspectives, this page showcases how a consistent, demand-led model enables partners to accelerate adoption, drive modernisation and scale impact across the commercial device ecosystem.
The Copilot Readiness Assessment delivered through our partnership with TD SYNNEX went beyond a standard technical audit. It was a structured and strategic engagement that aligned our client's Al ambitions with the realities of data security and governance. By combining Lambert Consulting's leadership in Microsoft-based transformation projects and deep knowledge of the client context with TD SYNNEX's specialized Copilot and security expertise, we were able to identify data exposure risks and define a pragmatic, security-first architecture aligned with Microsoft best practices. This collaboration provided more than technical readiness: it delivered a clear and actionable roadmap covering data sensitivity, access control, and governance, giving both IT teams and executive stakeholders the confidence required to move forward. As a result, the organization was able to adopt Copilot with clarity and control, unlocking productivity gains while preserving the integrity of its most sensitive information.
Elvin Paulette
Technical Sales Director, Flagler Technologies
US Devices
In one of the world’s most advanced technology markets, TD SYNNEX helps partners translate device demand into measurable outcomes at scale. Through targeted campaigns, deep enablement and consistent execution, partners are able to accelerate adoption, modernisation and AI readiness across the United States. This page illustrates how that model delivers impact locally - turning demand into growth across the Microsoft device ecosystem.
North America Devices
Across North America, TD SYNNEX helps partners capture opportunity and scale it across diverse markets and customer segments. By combining demand generation, enablement and cross-market execution, partners are supported in accelerating adoption, modernisation and AI readiness across the region. This page demonstrates how a consistent model is applied at regional scale - connecting demand, activation and growth across the Microsoft device ecosystem.
At Flagler Technologies, we’ve made Microsoft 365 Copilot and Copilot+ PCs a core part of our go-to-market strategy. The TD SYNNEX Microsoft DPS team has helped us to navigate the AI opportunity and bring practical solutions to our customers. Their support has enabled us to demonstrate AI as a transformational capability that can drive productivity, improve security, and help businesses work more efficiently. As AI adoption continues to accelerate, they remain an important partner in helping us deliver value to our customers.
Vice President of Sales, Datalink Networks
TD SYNNEX has been an invaluable partner, providing support through multiple channels that help us drive better business outcomes. Their Microsoft Device Team has played a key role in connecting us with programs and resources that have accelerated our Windows 10 to Windows 11 refresh motion. They consistently provide valuable insights that help to strengthen our relationships with leading OEMs including HP, Dell, Lenovo, and Microsoft Surface. Most importantly, they ensure our sales team is connected with the right people at the right time, making it easier for us to capitalize on opportunities and deliver greater value to our customers. We look forward to continued growth with the Microsoft Device Team for years to come!
Nick Ricard
Chief Financial Officer, The Walker Group
The Microsoft Device Partner Sales team at TD SYNNEX has been an outstanding partner to The Walker Group. Their responsiveness, strategic guidance, and commitment to helping us grow have consistently delivered value for both our organization and our clients. We greatly appreciate their collaborative approach and look forward to continuing our successful partnership.
Delivering performance through Microsoft Surface.
Microsoft Surface represents more than a device - it is the endpoint of the modern, AI-powered workplace. TD SYNNEX helps partners turn that opportunity into meaningful business performance. Combining lifecycle services, enablement and deep Microsoft integration, TD SYNNEX enables partners to deploy, manage and scale complete Surface-led solutions. This page highlights how that approach delivers impact - where opportunity becomes deployment, and deployment drives measurable performance.
Surface Partner of The Year
Opportunity
Deployment
Performance
Helen Finley
Surface Channel Development at Microsoft
Just wanted to say a big thank you for landing a fantastic Q3 result for Surface. You’ve driven sales hard, supported resellers brilliantly through all the changes, and landed $43.2M in such a calm, collected and professional manner. That means you’ve sold $20M more than you did last year in Q3 which is growth of 82%, an outstanding achievement! In March alone you’ve landed $24.5M which is 23% of the total revenue you landed in the whole of FY25! You’ve had to deal with additional complexity, loads more admin, complex messaging to Partners, managing stock and ordering, re-ordering, requoting etc. etc. the list is long! Thank you again for your partnership it’s been fantastic. Hope you have a lovely Easter break, here’s to Q4!
Alex Smith
EMEA Surface Distribution Director
I wanted to extend my thanks for the outstanding presentation you delivered at the Broader Channel Expansion Summit in Madrid. It was truly excellent and effectively conveyed the message we aimed to share. Your participation was incredibly valuable, and I appreciate the time and effort you put into engaging with the wider TD Synnex team – starting the rest of EMEA strong with Surface channel expansion. Your enthusiasm and dedication were evident and highly appreciated by everyone present. I hope you enjoyed the experience as much as we enjoyed having you there. Once again, thank you for your fantastic contribution.
Craig Griffiths
Solution Area Specialist at Microsoft
Just a quick email to say how fantastic Sophie has been to work with on Surface opportunities – Sophie has been really engaged, reliable, provided consistent updates on future deals and has saved the DWF deal by holding stock for us. It’s been a pleasure to work with Sophie as she’s been proactive, collaborative and solution orientated which has made a real difference to me and I believe the partners that she has worked with on my deals. Wanted to pass on this feedback and to say I look forward to working with Sophie on future deals – she is a real asset to Tech Data.
Bill Corbin
Global Executive, Global Indirect Markets
From the outset, TD SYNNEX proved to be an invaluable partner. Working alongside Microsoft and GIM, the TD SYNNEX team helped develop a comprehensive solution strategy built around the Microsoft Surface Pro platform. Together, we created three distinct configurations designed to support varying mission requirements, including a high-performance configuration, a cost-optimized configuration, and a 5G-enabled mobile solution.
Jay Moore
EVP Managing Partner, CommQuest Inc
TD SYNNEX played a critical role throughout the engagement. Their team provided product enablement, Surface training, access to demo devices, and valuable deal support that helped us build customer confidence. Additionally, TD SYNNEX assisted with inventory planning, pricing guidance, and financing options, which helped accelerate the sales cycle. Their Microsoft and Surface specialists were responsive and collaborative, allowing us to move quickly and present a complete solution to the customer. Having TD SYNNEX as a trusted distributor simplified the process and helped us close the opportunity faster than we otherwise could have.
Sylvia Lin
Business Development Manager, Maureen Data Systems
We continue to use TD SYNNEX as our main source to purchase surface devices and apply asset tags to the device. They have helped with deal registration and have stayed on top of inventory. I have a dedicated team for my surface purchase, and we do sync on a monthly base. Their response time for updating pricing has helped speed up the process of getting the order. Our client is very happy with our respone time and the availability of the product. This customer gets our surface tier status where it needs to be, and it also helps us with our hardware purchase.
